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With the demand for associations to grow, sustain, or rescue their online communities, we’re seeing a definitive shift in the association staff roster. New to the lunch table is the Community Manager. For the first time ever, ASAE started tracking the salary for Community Managers, and their 2013 Association Compensation and Benefits Study states that the salary average is $59,388.
There’s no silver bullet in community management, but there are two super-important things that are imperative to a successful community: the strategy and the community manager. We’ve seen it over and over. Failure to offer unique value or to staff it appropriately are both death-blows for an online community.
Whether it’s someone fresh from college or a seasoned community professional, you’ll need them to execute in a way that represents your organization’s culture and supports the strategy. Haven’t thought about all the details of that yet? Well, we have! Here’s a sample Online Community Manager Job Description complete with responsibilities, desired education and ideal character traits.
Like a Ritz-Carlton resort, this sample job description isn’t all-inclusive. It’s intended to cover the essential components of an online community manager’s job. You’ll need to tailor it to your organization’s specific needs, but it will get you well on your way to completing that job posting.
Here’s a sneak peek at the complete job description:
- Monitor discussions, resource postings, and trends within the community.
- Measure the success of community engagement and provide reports to executives.
- Network with community members and identify community champions. Train and empower community champions to participate on a more significant engagement level.
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