My friends at Marketing General are running their annual Membership Marketing Benchmarking survey, and this year they’ve added — at the request of a certain someone — a new question about online communities. Take the survey now.
For the first time, the 2014 report will be able to show the correlation between online communities and retention, lifetime value of a member, and other important outcomes for associations.
The new question asks how your organization staffs its online community, from having multiple full time community managers to letting the community manage itself. We predict that we’ll see a positive correlation between a well-staffed community and retention, average membership tenure, and lifetime value. Click here to take the survey.
