Online Community ROI in Dollars & Cents webinar with YourMembership.com
- 13
- Nov
Every community manager must be prepared for the day when the powers-that-be ask: “What is the ROI of our community initiative?”
We preach this to each and every one of our clients. It’s all well and good to set up your online community as a good of the order benefit for your members and their profession or industry, but unless you can answer “what’s the ROI?” in financial measures, you run the risk of having your entire community program called into question at budget time.
Many social media and community managers simply cannot answer the ROI question, so they respond to it with silly social media dogma like “What’s the ROI of your mother?” or “What’s the ROI of putting on your pants?”
Trite retorts such as these aren’t convincing to the powers-that-be and will serve only to hasten termination of your employment. After all, if you can’t explain how your work contributes to the bottom line, what does that say about the ROI of your job?
If you want your members and co-workers to know you as a serious, business-savvy community manager, click here to register for a webinar YourMembership.com and I are hosting, Social Media ROI in Dollars & Cents, on Thursday, November 20, 2014. You don’t want to miss this opportunity to learn how associations like yours put money in the bank with social media and community initiatives.
During the webinar, you’ll hear five case studies from organizations that have earned — and continue to earn — cold hard cash from their social media and online community initiatives. This popular presentation has been well-received at ASAE’s Annual Meeting, state SAE events around the country, and other association sector meetings.
