Image By: Anton Novoselov
A new year can mean a fresh start for your community. Here are five resolutions we’re recommending to our clients this year.
- Cut under-used features and groups. Take a hard look at your engagement metrics and cut the 20% least engaged-with features and groups. Activity begets activity, so you want to concentrate whatever engagement you’re getting into the most visible groups and most used features.
- Communicate monthly community engagement reports to your organization. Settle on 5-10 community engagement metrics to track on a monthly basis, and set an appointment in your calendar to pull the stats on the first business day of the month. Then communicate the metrics to stakeholders in your organization. At a minimum, this should be your boss and your team, but you might also send the reports to higher-ups and committee members who provide input for your department.
- Begin distributing an annual community ROI report to management and leadership. We tell our clients that community metrics are only symptoms of success. To communicate success to the powers-that-be in terms they will easily understand, you should aim to demonstrate how your community contributes to the bottom line. I can help you with this.
- Remind your members about the terms of use. This really should be a quarterly routine, but if you’ve not ever reminded your members of the terms, you should do it right now then and set a reminder in your calendar to do it quarterly. This is an important risk management measure that will help your organization defend itself in court if a member ever posts content that violates the law.
- Broaden your community management horizons. Network in real life with other community managers, read a community management book, have your community audited by an community consultant, or take a community management course.
What are you focusing on for 2015?
